We bring challenger thinking and
behaviour to ambitious brands.
We are a strategic brand and innovation consultancy, working in partnership with eatbigfish, the Global Challenger Authority.
We believe in a Challenger mindset:
A brand whose ambitions exceed its resources, which holds a strong set of beliefs, and changes the rules of the game to succeed.
An alternative approach to success
Strategy and reality working hand in hand
We create solutions through analysis and structured creativity that can be implemented. We apply our proven Challenger methods to your brand.
Actionable tools to make it real
Unique tools and deliverables developed over the last 15 years by the eatbigfish team and successfully implemented on hundreds of projects.
Workshops to build the future together
Our method is based on facilitated workshops and a collaborative approach. We work side by side with clients, stakeholders and entire organisations.
A global minded team to bring
you an alternative perspective
A team, who together, have over 100 years of experience in multinationals, research institutes and brand agencies.
We have lived and worked all over the world. We provide a global perspective to projects with the accent and culture from Barcelona.
We’re an agile and flexible team. We’ll adapt our method to your specific needs.
If you never live completely in a single world, but are always moving between them, you learn more, see more and have more to offer.
Author, facilitator, designer of learning experiences. 30 years experience in communication, branding, leadership, improvisation. Associate Fellow, Oxford University and Associate Partner at eatbigfish.
I remember the winters in Escatrón collecting olives. One by one, crouching on my knees, at -5ºC. My first challenge ...
20 years’ of experience in senior roles in Marketing, Innovation and Sales at PepsiCo designing and implementing growth strategies for local and international brands.
Nobody can tell me what to dream and to achieve and that´s what I have being doing all my life and is fun and works!
Eva Vila Massanas
25 year’s experience in financial services, marketing at Coca-Cola and in senior positions in consultancy in US and Europe. Previously, Country Manager for a consultancy in Spain.
In partnership with eatbigfish,
the Global Challenger Authority
Founded by Adam Morgan after the publication of the book Eating the Big Fish - the work that coined the term "Challenger brand" - eatbigfish has been working since 1999 in the UK and USA with companies that want to apply the Challenger mentality to achieve success.
In olivorojo we have started the study of Spanish and Latam brands. We want to bring the Hispanic accent to the Challenger project.